May 29, 2018
On this episode, I spoke with Amanda Peterson, formerly the Head of Naming and Leader of Brand Management at Google. While there, she helped establish Alphabet, Google's parent company, as well as sister companies like Waymo, Alphabet's self-driving car company. Before Google, Amanda headed up naming at HP—before I...
May 21, 2018
Steven Price runs Tessera Trademark Screening, which specializes in preliminary trademark screening, a critical step in any naming process. Steve is the go-to guy for preliminary trademark screening. He does it for just about every independent naming consultant I can think of, many of the big brand consulting firms, and...
May 14, 2018
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Clive Chafer has been a namer for almost as long as naming has been a profession. In 1987, he started at the firm now known as Lexicon, where he helped develop a few names you definitely know, like PowerBook for Apple and Outback for Subaru. He went on to eventually become creative director at
May 14, 2018
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Shannon DeJong is the CEO of House of Who, an art house and agency based in Oakland, California, whose clients include Google, among others. Outside of her naming expertise, Shannon is an artist, speaker, and podcast host: she hosts ArtistCEO, where she uses her story to talk about how business and art...
May 14, 2018
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Anthony Shore is one of the most experienced namers out there. He has over 25 years of experience in naming and has introduced more than 200 product and company names to the world. Some of the names he’s created include Lytro, Yum! Brands, Fitbit Ionic, Qualcomm Snapdragon, and Photoshop Lightroom. In...