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How Brands Are Built

Oct 28, 2019

Caren Williams and I met in 2012 at Interbrand San Francisco, where she was a Director of Strategy. Caren's since become an independent brand consultant, working with brands like Google, Sunrun, and Sandbox VR. One reason I wanted to talk to Caren is because of her diversity of experience, which includes an MBA...


Oct 21, 2019

Fabian Geyrhalter is the principal and founder of FINIEN, a Los Angeles-based branding agency. Fabian's also a prolific writer; you can find articles he's authored in Forbes, Inc., The Washington Post, Entrepreneur, and Mashable. He's also written two books: How to Launch a Brand, and his latest, Bigger Than This: How...


Oct 14, 2019

Today's guest is Ken Pasternak, President of Two by Four, a full service advertising agency based in Chicago. On the episode, however, you'll hear me introduce Ken as President and COO of Marshall Strategy, a San Francisco-based brand identity and strategy firm he cofounded in 2002. A few months ago, Two by Four 


Oct 7, 2019

Today's guest is Jeremy Miller, author of the bestselling book, Sticky Branding, and founder of a strategic branding and business development consultancy with the same name: Sticky Branding.

One thing that makes Jeremy different from most strategists I've talked to is the way he got into this business: He was working...