Oct 29, 2018
Gareth Kay believes brands should show, not just tell Gareth Kay is cofounder of Chapter, a San Francisco-based creative studio. Before Chapter, he was Chief Strategy Officer at Goodby Silverstein & Partners, the advertising agency known for work such as 1993's iconic "Got Milk?" campaign for the California Milk...
Oct 22, 2018
The concept of brand positioning was introduced to the marketing and advertising world in the 70s and 80s by Al Ries and Jack Trout in a series of Ad Age articles and a subsequent book titled Positioning: The Battle for Your Mind. (If you haven't read it, Positioning is definitely recommended reading for anyone in the...
Oct 15, 2018
Within the branding community, Marty Neumeier needs no introduction. But just for good measure, here’s a quick rundown:
- Director of Transformation for the Liquid Agency
- Author of The Brand Gap, hailed as one of the best 100 Business Books of All Time
- Also wrote Zag: The Number One Strategy of...