Oct 7, 2019
Today's guest is Jeremy Miller, author of the bestselling
book, Sticky
Branding, and founder of a strategic branding and
business development consultancy with the same name: Sticky Branding.
One thing that makes Jeremy different from most strategists I've
talked to is the way he got into this business: He was working for
his family's company, a Toronto-based recruiting firm, when the
business started to fail. He diagnosed the problem, recognized the
need for a rebrand, and-long story short-he helped turn the company
around, and it sold in 2013. In 2015, he published Sticky
Branding, in which he shares what he learned from that
experience as well as his decade-long study of other companies and
how they grow recognizable, memorable brands.
Now Jeremy's got a new book, and it's about a topic near and dear
to my heart: naming. When I first reached out to Jeremy, I didn't
even know about the new book (or I might've had him
on season one, which
focused on naming).
Jeremy and I covered a lot of ground in our conversation: We talked
about brand strategy, brand experience, Sticky
Branding, and the new book, Brand New Name.
To learn more about Jeremy and both his
books, visit stickybranding.com or Jeremy's author
page on Amazon. Also check out the Sticky Branding Group on LinkedIn, which
has over 50,000 members (!).