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How Brands Are Built

Jul 2, 2018

Today’s episode marks the end of season one, but certainly not the end of this podcast. Plans for season two are already underway, and I’m very excited about some of the guests who’ve already signed on. But I won’t be ready to release those episodes for a little while, so…to make sure you’re the first to...


Jun 25, 2018

Eli Altman runs A Hundred Monkeys, a naming and branding agency in Berkeley, California. A Hundred Monkeys was founded by Eli's dad, Danny Altman, in 1990. Eli grew up helping his dad come up with name ideas, and the second he was old enough to sound like an adult on the phone, he was taking on freelance naming...


Jun 18, 2018

Scott Milano is Founder and Managing Director of Tanj, a boutique brand language firm specializing in names, taglines, stories, messaging and voice strategies, and copy. Scott has over 15 years of experience in verbal identity and has worked on names like Scott's worked on some big brand names, like Nintendo Wii, Ally...


Jun 11, 2018

Laurel Sutton is a co-founder of Catchword, a Bay Area naming firm behind names like Asana, Vudu, and many of the activity trackers from Fitbit, like Zip, One, Flex, and Force. She is also the Information Officer for the American Name Society; but Laurel's not only a naming expert. She's also a trained linguist, with a...


Jun 4, 2018

Jonathan Bell is Managing Director of Want Branding, a brand consultancy with offices in Miami, Denver, and New York, and clients like BoseRoyal Caribbean, and Call of Duty. Jonathan has about 30 years of experience in the branding industry, during which he's completed over 800 projects and worked with over a third of...