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How Brands Are Built

Dec 9, 2019

My final guest for season three of the podcast is Denise Lee Yohn, author of the bestseller, What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest. She's also an in-demand keynote speaker, and has appeared on CNBC, Fox Business, NPR, and in the Wall Street Journal discussing...


Dec 2, 2019

My guest on today's episode is Myra El-Bayoumi, Strategy Director at Character, a branding and design studio with offices in New York and San Francisco. Before Character, Myra held senior strategy positions at LandorSiegel+Gale, and Interbrand (which is where I met her). Myra also holds an MBA from the University of...


Nov 18, 2019

Alan Brew has been in branding since 1985. In this, episode he takes us back to that year to explain how he got into the industry and what he's seen change since then. Along the way, he's worked with clients like Chevron, Elsevier, Tech Data, Royal Bank of Canada, Delta Airlines, and Huawei, as well as a number of...


Nov 11, 2019

Ana Andjelic is a strategy executive with wide-ranging experience on the agency and client sides. Recent roles include Chief Brand Officer at fashion retailer Rebecca Minkoff and SVP, Global Strategy Director at Havas LuxHub. Past agency experience includes time at Droga5, HUGE, The Barbarian Group, and Razorfish.

Ana...


Nov 4, 2019

Dennis Hahn is Chief Strategy Officer at Liquid Agency, a brand experience, strategy, marketing, and design agency with offices in San Jose, Portland, and New York. Dennis is responsible for the methodologies Liquid uses to address the strategic challenges of clients like John Deere, HP, Microsoft, Motorola, Nasdaq,...