Nov 26, 2018
This week's guest is Miriam Stone, an independent strategist who works with agencies around the Bay Area, including lifestyle branding agency Noise 13, where she's Strategy Director. In addition to her brand consulting work, Miriam's helped create and develop brands from inside the organization, as a Co-Founder of
Nov 19, 2018
This week's guest is Allen Adamson, Co-founder and Managing Partner of Metaforce, a boutique, hybrid marketing services firm focused on growth strategies. Allen was previously Chairman, North America of Landor Associates, and has written four books:
- BrandSimple: How the Best Brands Keep it Simple and Succeed
Nov 13, 2018
Erminio Putignano is founding partner and managing director of PUSH, a brand strategy and design firm based in Melbourne, Australia. He's also an adjunct professor at the School of Economics, Finance, and Marketing at RMIT University. When I met Erminio, we were both working for FutureBrand, where he was...
Nov 5, 2018
When Adam Morgan wrote Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders in 1999, he introduced a new term to the marketing, advertising, and branding worlds: "challenger brand." Avis, with their "When you're only No. 2, you try harder" campaign from the 60s, is the most commonly cited example...